The QuestFOR PROFIT

A journal of ideas,
enterprise & everyday economics.

A journal of ideas & enterprise

Follow
the value.

What makes a business work? Look at what comes in, what goes out, and the decisions in between.

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The meeting point.REVENUETOTAL COSTUNITS SOLD →VALUE
NOTE 01 / THE BUSINESS MODELAN ILLUSTRATION

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business-models

What a returns policy costs a small shop

Return postage is one cost. The economics also depend on what customers buy, what the shop can resell and how much each order leaves after returns.

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